Wednesday 8 January 2014

The Two Biggest Advertising mediums: TV and Hoardings

Advertising is a medium which requires innovation, perfect planning and implementation. The ultimate aim of every Ad agency would be to become one of the leading TV and Hoarding advertising agencies. Their first suggestion for businesses would be TV Advertising and Hoarding Advertising. Advertising has become an inevitable part of product or business promotion. While using Internet, watching TV, roaming on roads, there are ads everywhere. These Ads, though may sound annoying, survives most of the time by updating people on new arrivals, guides them and entertains too, at free of cost. However, the success and failure of ads depends on some X factor.

Businesses filter the best of TV and Hoarding advertising agencies based on

TV and Hoarding Advertising agencies

- Industry experience
- Innovative and Creative competence
- Advanced Technical knowledge and resources
- Execution
- Percentage of Success


TV Advertising

TV advertising has been victorious over a long period, one of the oldest and best. Unlike Radio Advertisement, TV advertisement has the visual attraction and convenience for attempting myriad potentialities. Some Characters and jingles are well received above expectations, renowned and critically acclaimed and remembered over years. Some notable mentions are Vodafone's zoo zoo, 7up's Fido Dido, Caliber 115's Hoodibaba and Pepsi's Dil maange more. The telecast of TV commercial ads has some measures and charges vary with a TV programs' reach among public, interval time and  order of ads.

A Vodafone Zoo Zoo TV Advertisement

Hoarding Advertising

The most common of outdoor advertising is Hoardings. The evolution of Hoardings from Painted to Digital billboards can be learnt from the type of billboards used in regions from rural towns to urban metro cities. The reason for the high preference to Hoarding advertising agencies is because of the sheer size of the hoardings, covers a large distance with fine visibility and providing a massive reach.  Unlike other Advertising strategies, Hoardings require more care that need to be meticulously designed than many other mediums, since a minor error will be exaggerated due to the giant size of the board. Text style, size, color, photographs, designs, pictures and everything must be employed in the right balance to convey or portray the required message.

Successful TV or Hoarding advertising agencies never fail to do a complete analysis on certain attributes such as location, public behavior and prospects. Above all, they they perceive even the foremost delicate of differences between diversified mediums of advertising. Same formula for all mediums never provides desired output. Knowing the difference, adapting to the conditions, coupled with innovative flavors finds it.

2 comments:

  1. That's really an interesting post with informative content. Thanks for sharing it with us.
    TV Advertisement Agency in Indore

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  2. Resonance Marketing is one of the leading companies for Brand Promotions in Bus Advertising, On-Screen Theater Ads and Multi Media (TV Channels). They have been dealing exclusively in Bus Advertising & Cinema Theater ad business for over five years.They know what makes Advertising & Publicity a valuable part of client's marketing mix.

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